Senin, 28 April 2008

Our Sevices

Quantitative:

  • Sample acquisition (Random and Quota sampling)
  • Hall test and Mall intercept
  • Door-to-door or Home Interviews
  • Face-to-face Interviews in site
  • Executive interviews
  • Mystery Shopper
  • Business to Business (B2B)
  • Validation service


Qualitative

  • Pre-Recruit and recruit for Focus Groups,
  • Interviews (Face-to-face)
  • Transcription and note taking
  • Qualitative Depth Interviews


Data Processing

  • Full data processing service
  • Coding and punching
  • Verbatim
  • Custom programming
  • Cross tabulations
  • File conversions.


Analysis

  • All Statistical analysis base on SPSS (Basic analysis, Biplot analysis, Corespondence analysis, Perceptual mapping analysis, Sensory product analysis, etc)
  • Structural Equation Model (SEM)
  • Strategic Analysis (Competitive industry analysis, Internal Factor Evaluation (IFE) analysis, External factor evaluation (EFE) analysis, Competitive profile analysis, Internal External (IE) analysis, SWOT analysis, SPACE analysis, Boston consultative group (BCG) analysis, General electric (GE analysis), Quantitative strategic planning (QSP) analysis, etc