ESOMAR is word organization for enabling better research into markets, consumers and societies.
With 5000 member in 100 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective deccision making
To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry spesific and thematic events publications and communications as well as actively advocating self regulation and the worlwide code of practice